Loyalty program
A customer loyalty program is a program run by capital hotel and spa that offers benefits to frequent customers. Those benefits may be in the form of discounts, rebates, free services, or other promotions. An effective customer loyalty program rewards our customers who buy services on a regular basis, encouraging the customer to return frequently.
Capital Hotel and spa have designed this loyalty program naming as Capital rewards, for the main purpose of, retention maximization, purchase frequency, lifetime customer value, and referrals. The programs will offer a combination of, interest-aligned gifts, surprise upgrades, exclusivity-based milestones, exclusive discounts, and many more partnerships
Points Valuations
Capital hotel and spa loyalty program will be rewarding based on points collected from each spending in eligible services with each market segments point minimum amount of spending(points collected ) and maximum number of points eligible for rewarding.
Capital Hotel and spa have designed this loyalty program naming as Capital rewards, for the main purpose of, retention maximization, purchase frequency, lifetime customer value, and referrals. The programs will offer a combination of, interest-aligned gifts, surprise upgrades, exclusivity-based milestones, exclusive discounts, and many more partnerships
| Amount in Birr | Points | Remark |
|---|---|---|
|
150 |
1 |
Every 150 birr spend 1 point will be occurred |
|
300 |
2 |
>> >> |
|
1,500 |
10 |
>> >> |
|
15,000 |
100 |
>> >> |
|
150,000 |
1,000 |
>> >> |
|
1,500,000 |
10,000 |
>> >> |
Each point’s value to be collected from each eligible Food and Beverage and Wellness services is 100 birr
| Amount in Birr | Points | Remark |
|---|---|---|
|
100 |
1 |
Every 100 birr spend 1 point will be occurred |
|
200 |
2 |
>> >> |
|
1000 |
10 |
>> >> |
|
10,000 |
100 |
>> >> |
|
150,000 |
1,000 |
>> >> |
|
1,000,000 |
10,000 |
>> >> |
Level of Membership
- Regular
- Silver
- Gold
- Capital
Eligible Services
- Accommodation
- M&E
- Cultural Restaurant
- Spa
- GYM
Type of Rewards
Free nights
| Type of Room | Points Per Night |
|---|---|
|
King Standard |
1,000 |
|
King Superior |
2,000 |
|
Twin Standard |
3,000 |
|
Studio |
6,000 |
|
Suited |
10,000 |
Room Upgrades
| Room Upgrade Award | Points Per Night |
|---|---|
|
King Standard |
– |
|
King Superior |
1,000 |
|
Studio |
5,000 |
|
Suited |
9,000 |
Points & Cash
| Type of Room | Points Per Night | Points + Cash Per Night |
|---|---|---|
|
King Standard |
1,000 |
500 + 50% of the Standard Rate for standard rooms |
|
King Superior |
2,000 |
1,000 + 50% of the Standard Rate for kind standard rooms |
|
Twin Standard |
3,000 |
1,500 + 50% of the Standard Rate for tween standard rooms |
|
Studio |
6,000 |
3,000 + 50% of the Standard Rate for studio rooms |
|
Suited |
10,000 |
5,000 + 50% of the Standard Rate for suite rooms |
Membership Benefits
| SN | Membership Levels | Benefits |
|---|---|---|
|
1 |
Regular |
• 5% discount on accommodation
• 5% discount on traditional restaurant
|
|
2 |
Silver |
• 7% discount on accommodation
• 5% discount on cultural
• 1 month free swimming
|
|
3 |
Golden |
• 10% OFF on accommodation
• 5% OFF on cultural
• 10% OFF on basic spa
• 1 month free swimming
• 2 days dress free laundry service
• 1 room upgrade
• 1 complementary standard room
|
|
4 |
Capital |
• 15% OFF on accommodation
• 5% OFF on cultural
• 10% on spa services
• 1 month free swimming
• 3 days dress free laundry service
• 2 room upgrades
• 2 complementary standard rooms
• 5% OFF on M& E
|